The Biggest question is :
How does Consumers Find as well as use Your App?
This is the ultimate question and if you have got the right answer to this right question, half of your real marketing problem in the online is solved. But who will answer this right? We will. We can because we have years of experience in this field. The trick of mobile app development is with us and we have shared it here.
1.It’s not the game of App Store:
*The reality strike is here. Marketers may assure you that people tend to search your app in the app store and find it and download; in reality the case is not so.
*If 30 % of people do that rest 70 % find it good if it is advertised. If more and more people, online media is speaking about an app then people tend to download and use it.
*Where did you hear about:
FLIPKART, AMAZON, MYNTRA, CASHKARO,PAYTM, NYKKA, WIX etc?
Yes, you are right from the social media handles and adds.
Now, rates of these companies and their marketing is at the highest each ranging at about 90% growth rate every time.
PEOPLE LOVE TO BE ON THESE APPS.
*The reason is the marketing strategy. So, get it straight to your brains. Don’t just make it advertise it.
Custom vs. Web convert Apps:
Ok! So, apps have variants. The Custom app is the one that you can tailor on your own requirements and as per the need of your customers. It is easy for your customers to handle and understand as well.
All the big companies like FLIPKART AND AMAZON etc are using these kind of apps.
Yes, they are a bit costly.
*Web convert app are the one those directly convert your website into an app.
*They are less costly
*Not much handy for the customers.
2.Branding is the Game Changer:
*Users love the thing that has a name, a face, a value. So branding can’t be compromised.
*If your app looks professional and is branded then users tend to download it more
*So never underestimate the branding factor.
May it be android app development or iPhone, you must and should brand it.
HOPE THIS HAS HELPED YOU AND YOU HAVE DONE THINGS RIGHT NOW.