A few years back one could higher the ranking of their website by adding different wanted and unwanted search terms to their web page, they might be relevant or not so relevant. But soon the Search Engine understood this falsehood and they refined their amazing algorithms so that they can give a higher chance to great quality content as well as sites. Now that makes SEO much more complex and doesn't keep it any more simple than adding a proper word to your page.
Today in this article we are about to talk about a good SEO package in Kolkata. With that, your website can rank high and be a center of attraction for online traffics. If you want to know the tricks and also want to know how they function then you must read this article very carefully.
The Keywords:
Those who have at least some idea about SEO know what "keywords " are. They are the basic tool of every SEO. They remain in your Title, in your meta description, and also in the body of your content. The keywords are words that tell the search engine what your site is about, what your content is about and how it is relevant to those who are searching for the same.
With the help of keywords, the search engine shows your site or your content to people. In the early days, people use to thrust in keywords to enhance their website or content. But now the search engine is smart enough to understand this. So, no thrusting and unnecessary keywords are not allowed.
Now the question is what are the keywords you must use?
- Long-tail keyword.
- Location-based keyword.
Are the two best types of keywords to enhance your site or content nowadays.
The Content:
So, now you know about keywords. But will only the keywords enhance your website? The answer is no. You need proper content to allow those keywords to settle in. So content is the second most important thing that you must focus on. Though the search engine is unable to read your articles still there are few different signals those determine whether your content is worthy of recommendation or not.
What is an important part of your content?
- Length
- The Fresh and new content
- Using interlinks
These make good content for search engines.
The Off-Page:
As the friends judge a person he has, similarly a website is judged by the company it keeps. Your website gets judged by the amount of unique and proper domain names that link backs to your site. That indicates that what amount of site owners refer to your content on their own.
What are its parts?
- Guest blogging
- Out sourcing
These are very important. A good SEO company in Kolkata maintains all these and they take care so that your site gets enhanced.