"Ignoring online marketing is like opening a business but not telling anyone."

If you have a business, you will like to have potential customers.

 Where these potential customers come from?

Most of them will come from your online marketing. Yes, in this digitalized world it is mandatory that you get an online site for your business. The hospitality industry is very much affected by Digital Marketing.

The fast growing Hospitality Sector

The Hospitality Sector is one of the fastest growing Industries in Today’s world. It generates one fourth of country’s GDP. It not only satisfies people with good food, restaurants and hotels; it also provides people with jobs.

Therefore, if you owe a business belonging to this sector, it is important that you have an aid of digital marketing. Having a website of your business will help you spread everywhere. People from all over the world will come to know about the product you are selling. Nowadays people search a lot about hotels, food and restaurants. So increase your online presence.

In this article, we shall discuss the seven importance of Digital Marketing in the Hospitality Industry in Kolkata.  

1. SEO-

Whatever you give on your website, needs to get popular. To make things popular you need to optimize it. This optimization is done by the SEO or search engine optimization. Do you know 80% of the traffic on the Internet is coming from a good SEO? If you have a good SEO your business will flourish more.

2. Content Marketing-

Content Marketing is a basic thing on the Internet. Still, it is the most important one. It is the slow but steady process to gain more traffic on your site.

You may write a wonderful article but if that article is not properly optimized means the keywords are not rightly placed then your content will be of no use. So content Marketing is very important.

3. SEA-

It is advertisement through search engine to climb up the ladder of the Search Engine which ensures a top search position for your site. Not every site is placed on the top of Google search result. Whereas the SEA helps, you move up the ladder somewhat instantly.

This includes paid search means you pay a certain amount to Google to show your site on the top of the search result. For example, whenever someone will search for your business say hospitality, your business will come first.

4. Email Marketing-

Email marketing is an old version of marketing strategy but it is still an effective one. While you are in the Hospitality Industry, doing email marketing will hold on to your significant clients.

Write about interesting updates, informative newsletters and something interesting. This will help your clients get interested in you.

5. Get a Social Media Presence-

Nowadays people spend most of their time on Social Media. Therefore, it is very important that you have a good social media presence.

Spread your posts, videos, and infographics everywhere on Social media. Be regular on facebook, twitter, Instagram, Google+ etc.

6. Maintain the reputation online-

This is a very new concept but a very important one. You need to maintain your reputation online. Do not let anything hamper it.

These days customers are very smart. They follow the online reviews, sites, and ratings before they select a business.

 7. Know the experience of the user-

This is all about the experience the user has while they are on your site. If coming to your site will give your user a good experience then they will love coming back.

Suppose your customers search food on your site and they get good cuisines easily, they will love coming back. If not they will not click on your site anymore. So give your customers a good experience on your site.

These are the 7 points you must always keep in mind while doing Digital Marketing for the Hospitality Industry.

GO GET DIGITAL!